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Michael O.

Internet and Social Media Strategy and Execution, Marketing, Writing and Editing online since 1994

Industry:

National Internet Strategist

Location:

Santa Fe, NM

Education Level:

Bachelor

Will Relocate:

YES

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Relocate, virtual, contract are all okay. I learn new industries quickly, work well as team member or leader, and can help you especially when you need help with new business models or other online revenue initiatives. I am also comfortable in science and engineering worlds, public presentations, rapidly changing environments, and smaller but ambitious companies or business units.

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COMPANY POSITION HELD DATES WORKED

Uptime Institute, Inc. Executive 12/2008 - 5/2009
(Confidential) Self-Employed 1/2007 - Present
Santa Fe New Mexican Director / VP 10/2000 - 6/2007
Marin Independent Journal Director / VP 1/2000 - 9/2000
Technology Access Executive 7/1988 - 12/1999
Transvision Executive 11/1984 - 7/1988
Viacom Director / VP 1/1980 - 10/1984
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SCHOOL MAJOR YEAR DEGREE

Harvard University English and neurobiology 1973 Bachelor Degree
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TYPE TITLE URL DESCRIPTION

Blog ReadWriteWeb http://www.readwriteweb.com My current favorite overview of new companies, products and services online.
Book Outliers http://www.gladwell.com/outliers/index.html Malcolm Gladwell looked deeply at what distinguishes people who are at the very top of their fields -- and found that circumstance, plus "10,000 hours" play much larger than expected roles. The book ends with a totally unexpected and very moving personal
Book Blue Ocean Strategy http://www.blueoceanstrategy.com This, with Christensen's Innovator series, and perhaps a handful of other titles (to be noted later), should be sufficient for anyone to grasp the foundations of great innovations in business terms and context.
Book Innovator's Dilemma By Clayton Christensen, this was the first in a series he and co-authors have written on the challenges and solutions to implementing disruptive innovation in established, successful companies.
Magazine Harvard Business Review http://www.hbr.org I like to think that I have accumulated enough learning from careers and reading HBR over the decades to deserve an MBA. Always stimulating, almost always useful immediately!
Magazine Fast Company http://www.fastcompany.com Surviving the dotcom bubble was feat enough, but FC has reinvented itself to stress sustainability and success stories in companies old and new.

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Highlights:

Consulted on external innovation sourcing for Procter & Gamble; Led seminar for U.S. House Science Committee staff; Set sales records; created online community-based initiative to combat DWI in New Mexico; Web software: conceived, spec'ed, project-managed, evaluated commercial alternatives for content management, comment management and online ad management systems; negotiated multiple software licensing deals; investigative reporting; developed new products and revenue streams in diverse industries...Won numerous "best in category" awards for web sites.

Companies I like:

Google, Amazon, Tesla, Gaiam, Nanosolar, SolarFocus, Autodesk, Natural Logic, Goodguide, HP, Rocky Mountain Institute, Santa Fe Institute, Climber.com, University of California, Autodesk,

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Current and recent consulting projects: develop new business model and revenue streams for struggling startup (strip away non-core, focus on short-term revenue now); market research for university with novel online e-commerce platform for intellectual property; SEO for small businesses; develop social media marketing and revenue strategy for retail company.
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