Seeking senior level sales/marketing position where I can use my background in new media and sales team leadership and management as a catalyst for success.

COMPANY	POSITION HELD	DATES WORKED
(Confidential)	Sales and Marketing Consultant	6/2010 - Present
Media General Inc.	VP Sales Development and Training	6/2002 - 7/2010
FCW Media Group	Director of Sales and Marketing	4/1996 - 6/2002
PC Computer Rental	VP Sales and Marketing	9/1987 - 4/1996

SCHOOL	MAJOR	YEAR	DEGREE
Strayer University	Business Administrations	2008	Bachelor Degree
Tulane University	Business/Finance	2005	Specialist Degree
School of Visual Arts	Advertising	1982	Bachelor Degree

TYPE	TITLE	URL	DESCRIPTION
Book	Blue Ocean Strategy	media url	Groundbreaking book on how to create new markets and make your competition irrelavant.
Book	The Innovator's Dilemma	media url	Harvard Business Professor Clayton Christensen's book on why establised companies miss innovative new markets.

Highlights:

• Transformed sales force, training over 300 print and broadcast sales representatives in the promotion of new digital media products. • Conceived full training curriculum, incorporating ADDIE method delivered through in-person, in-market, online, on-demand and Webinar. • Exceeded market goals by 10% with every blitz in 2010. • Directed division-wide launch of over 210 new products in 2008, exceeding corporate goal of 5% of revenue generated through new products; yielded $28 million in first year. • Built $5 million annual revenue business in two years, personally creating new products in multiple markets, including skirt! Magazine, college and career guide, over 10 versions of neighborhood telephone directories and 35 variations of annual church and car care directories. • Returned operation to record profitability four consecutive years, boosting revenues more than 35%. • Increased key readership metric, “Do you consider VB to be a ‘must read’?” from 71% to 96% in two years.

Companies I like:

MeadWestvaco; Dominion Enterprises; Scholastic; RJ Reynolds; Altria; Rubbermaid; Bank of America; Capital One; CarMax; SunTrust Bank; Reed Business Information; Danya International; Harte-Hanks

Strategic Market Plan Development
Market Plan Execution
New Media Specialist
Sales Training and Coaching
Team Building
Sales Management
Product and Brand Development
Market Research

• New Media
• Business Development
• Sales Management
• New Product Development
• High-Impact Presentations
• Sales
• Innovation Specialist
• SEO
• SEM
• SaaS
• E-Mail

Spearheaded the creation and execution of sales development / training strategies and curriculum for $650 million company comprised of 18 network TV stations, 21 daily newspapers and 200 specialty publications and associated websites. Led multiple digital sales initiatives, incorporating sales blitzes within Media General marketing, generating $4.3 million in 2009 and $3.8 million in the first half of 2010. Products included local Web sites, SaaS, mobile technology, E-mail marketing, SEO/SEM, and Behavioral Targeting.