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Heather W.

Online Marketing Manager - SEM/SEO - Demand/Lead Generation

Industry:

Marketing

Location:

Mountain View, CA

Education Level:

Bachelor

Will Relocate:

YES

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To drive online marketing programs in an innovative, collaborative, and fast-paced working environment. My goal is to advance my career by executing creative ideas, tracking success, and proving ROI for the company.

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COMPANY POSITION HELD DATES WORKED

(Confidential) Manager 9/2007 - Present
Apple, Inc. Individual Contributor 11/2006 - 3/2007
Citibank Individual Contributor 6/2006 - 7/2007
Limited Brands Manager 5/2004 - 6/2006
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SCHOOL MAJOR YEAR DEGREE

California State University, Long Beach Business Administration, Marketing 2007 Bachelor Degree
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TYPE TITLE URL DESCRIPTION

Book The Green Collar Economy How One Solution Can FIx Our Two Biggest Problems: - Van Jones This book outlines how creating green collar jobs can solve two of our economy's biggest issues centered around social inequality and environmental destruction.

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Highlights:

Exceeding lead conversion goal by 407% and generating over $2M in revenue. Generating 3x return on investment (ROI) for targeted search campaigns.

Companies I like:

Yahoo, Stanford, Google, Oracle

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Coordinate various aspects of online marketing including relationships with vendors, designers, creative team, copywriters, and marketing department. Utilize data and analytics to optimize websites and increase their effectiveness on an ongoing basis. Leverage marketing website for promotional campaigns, product launches, and/or brand campaigns.
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