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Exceptional Cultivator of External Relationships
Savvy, hard-working professional/executive who exels in market development, public affairs, media, advertising, and other areas critical to the reputation and market positioning of the company.
Marketing
About Me
Industry: |
Public Relations |
|---|---|
Occupation: |
Marketing |
Highlights: |
Hartsfield-Jackson Atlanta Int'l Airport - On very short notice, assumed a position of critical importance at the world's busiest airport, and in a short period of time, was able to win over staff, win the confidence of key decision-makers in the organization, and successfully execute a multi-tiered marketing and corporate communications strategy Federal Home Loan Bank of Atlanta - Emerged as a critically effective presenter of information vital to the funding and support of industries of great importance to the domestic and international economy Federal Reserve Bank of Atlanta - Through media and press relations, marketing, conferences, government, community and international relations --greatly expanded the Bank's visibility among key stakeholders critical to the Bank's strategic objectives |
Ideal Companies: |
Coke, Nike, Ketchum, Time Warner |
Education level: |
Master |
Will Relocate: |
No |
Location: |
Fairburn, GA |
Major Responsibilities
Senior responsibility for protecting the Airport’s reputation and promoting its assets, often for financial gain, to airlines and passengers, news media, elected officials, and trade groups
Work Experiences
7/2007 - 2/2008
Hartsfield-Jackson Atlanta International Airport
Manager
- • Negotiated national advertising -- including creative implementation, project management, budgets, and competitive response initiatives – for television, radio, newspaper, magazine, and online outlets
• Conducted and reported pre- and post-buy media sales analytics to senior management
• Spokesperson for on-camera interviews on a wide-range of breaking news stories, including flight delays, Airport security, airline mergers, construction delays, etc.
• Provided strategic counsel and crafted speeches and PowerPoint presentations for the general manager on topics that represent billions of dollars in the marketplace, including Open Skies Agreement, NextGen, Passenger Facility Charges, etc.
• Co-architect of webpage redesign to improve messaging and usability for internet traffic pursuant to consumer cost savings and sale of airport products, emergency services, etc.
• Developed multi-tiered communications strategies to support Governmental Relations
• Played lead role in the development and presentation of marketing plans, outreach strategies, and issue briefings to public and private sector clients and stakeholders
• Frequent crisis management and strategizing to safeguard and/or improve reputational capital with key aviation partners, including airlines, trade groups, lobbyists, PACS, U.S. Customs and Border Patrol, Transportation Security Administration, FAA, and more
• Anticipated vulnerabilities and developed key messages to promote the Airport’s multi-billion dollar Capital Improvement Programs i.e. Maynard H. Jackson International Terminal, Consolidated Rental Car Facility (CONRAC), Automated People Mover, etc.
• Improved content and aesthetic quality of print and on-line newsletter publications
• Planned and supervised the Airport’s participation in large industry trade shows
4/2001 - 2/2007
Federal Home Loan Bank of Atlanta
Manager
- Senior Government Relations Manager 2004-2007
Highly successful in developing and presenting marketing plans to bank officers and members of congress pursuant to increasing funding for multi-million commercial and residential projects
• Delivered oral presentations to congressional staff about Sarbanes-Oxley, Bank Secrecy Act, Community Reinvestment, public-private development for housing and jobs, etc.
• Conceptualized and executed presentations to educate members of congress about the benefits of public-private funding for housing and job creation
Senior Corporate Communications Manager 2001-2004
Introduced new ways to market Bank publications, media relations and speechwriting functions to promote the company as a model institution among its peers in the financial services industry
• Built relationships with media outlets to maximize value of ad placements
• Negotiated pricing with media that allowed internal clients to achieve advertising goals
• Worked with outside agencies to create award winning layout and design of sales and marketing publications to support the Bank’s Member Sales and Marketing division
1/1994 - 3/2001
Federal Reserve Bank of Atlanta
Manager
- • Spokesperson to Wall Street Journal, New York Times, AP, Reuters, and local dailies
• Recruited Wall Street “rainmakers” to participate in financial markets conferences
• Interacted with central bank presidents, members of congress, governors, mayors, etc.
• Managed staff of media specialists, including graphic artists, writers, and web designers
Education
1983
Master Degree
Georgetown University
- International Relations
1980
Bachelor Degree
Howard University
- Journalism
