Highlights:
B2B expert thru to end-user consumer. Marketing / Sales P&L expertise; building leading marketing, Internet project, and sales teams. Developing, managing Marketing Strategy / MARCOM / Web 2.0 campaigns; portals / SEO; SEM. Brand development / Go-to-Market & channel access strategy. Account acquisition & retention / brand positioning segmentation. Strong tactical project & budget management for marketing technology deployments. Large; small cap & pre-IPO businesses. Big ticket engineered products & services to packaged goods & services. Sourcing, negotiating, managing 3rd party vendors... pro services, Web ASP's. Manage AD / PR, interactive & research agencies; free-lance creative, print / letter-shop vendors. Technologist for eBusiness. Excellent communications & creative vision.
RELEVANT TITLES HELD: Director Global eBusiness / Director Sales & Marketing / Director Marketing & Communications / Manager International Sales & Mktg. / Consultant. Experienced negotiating business in 40 countries worldwide. Direct reports, cross-cultural, collaborative, vendor and matrix management skills.
Companies I like:
Microsoft, Google, AOL,
1) Created a global e-business platform in order to drive revenue through deployment of company’s market segmentation strategy. Within 2 years, directed the eSolutions team architecting a global eBusiness strategy (Lead-to-Order), built the business case ($4.5 million), won management approval (“C” levels); and, project managed end-to-end deployment. Included web portal / dashboard, integration (IBM Websphere), SFA / CRM (Siebel), eMail marketing, SEO / SEM. Generated incremental sales of $15 million while setting the stage for chasing a long term $250 million opportunity.
2)Avoided cost overruns by designing a new budgeting and expense allocation process. Partnered with financial management and Global IT to allow flexibility to move technology & creative work assignments between in-house development, 3rd party professional services and hosted ASP providers which achieved a) highest quality work; b) speed to solution, and; c) at the lowest deliverable cost.
Description
