Recruiters - Try Catalyst!
Catalyst is a must-have for recruiters who want to:
- Find Qualified Candidates
- Find Job orders and Post Splits
- Be Found in Search Engines
- Implement a Social Sourcing Strategy
Job Seekers - Look Here!
Hitting a wall with your job search? Try Climber Premium.
- Top the Search Engines
- Unsurpassed Candidate Marketing
- Power Career Networking
- Freshest Jobs on the Net
Marketing and General Business Expert
Experienced marketing and event management professional with a history of improving return on investment and a passion for customer service
Marketing
About Me
Industry: |
Marketing & Advertising |
|---|---|
Occupation: |
Marketing |
Highlights: |
Championed release of our video material on DVD which at the time was highly unusual in our industry and the products have had a significant impact on our bottom line. |
Ideal Companies: |
ESPN, Adidas, Octagon, Home Depot, Lowe's |
Education level: |
Master |
Will Relocate: |
Yes |
Location: |
Washington, DC |
Major Responsibilities
Currently responsible for managing all aspects of new Tele-seminar program including pricing, content, vendor and client relations, and sales/promotional strategy.
Responsible for developing marketing plan for overall business as well as specific marketing strategies for different brands and service offerings.
Work Experiences
12/2001 - 10/2007
Dave Yoho Associates
Manager
- Managed every aspect of Tele-seminar program including pricing, content, coordination with vendors and clients, promotion and sales strategy, and all administrative duties. The program which was introduced in March of 2007 has already generated over $100,000 in revenue.
Managed product development for several lines of company business including audio products. Responsible for introduction of DVD products, which have generated more than $20,000 since entering the market in 2006.
Partnered with creative team to develop promotional materials and marketing campaigns for company. Personally designed promotional announcements that increased sale of core audio product line by 50%.
Served as on-site manger for three national seminars each year. Managed all aspects of registration (more than 300 attendees), worked with corporate sponsors on logistics for exhibits, and oversaw sales of company products at each event.
Managed and trained both administrative assistants and in-house sales professionals (managed more than 10 employees over a 5-year period).
Edited all corporate communications to external audiences including newsletters, promotional materials and seminar presentation content. Served as technical editor for a new motivational/personal improvement book that is a major revenue source.
* Developed Power Point presentations on hiring, training, marketing and sales techniques for use in corporate training seminars.
5/1999 - 5/2001
