5/2008 - Present

Director / VP

• • Development of marketing and strategic plans to generate revenue and/or achieve cost savings. • Business needs assessments for company’s key clientele. • Collaboration with the President on organizational strategies and annual planning.

2/2008 - 2/2009

Hands to Love Network

Contractor / Freelance

• • Business needs assessment and organizational strategies assistance to Board of Directors; strengthening governance policy, identifying financial diversification methods and the expansion of annual events. • Collaboration with Executive Director on defining programs such as volunteer, fund raising, grants procurement, educational co-ops with the University of Florida and identifying other areas of need. • Collaboration on an organizational restructure due to unexpected participant growth; the re-conceptualization of the board of directors to promote a working commitment as well as financial stability.

2/2007 - 1/2008

Integrated Marketing Communications Manager

Manager

• • Presented quarterly to the Vice President and Executive Directors identifying marketing opportunities consistent with company objectives, recommended actions and projects plans based on budget implications and resource availability. • Managed multiple national campaigns/events from concept to delivery; including but not limited to vendor management, client presentations, and client/team post mortems. • Partnered with team members, product managers and clients to identify departmental performance improvement measures and opportunities to leverage areas of strength for the company. • Managed PR tracking, trending and posting as well as PR vendor management.

1/2004 - 2/2007

Primenet Marketing Solutions

Manager

• • Accomplishments include increasing revenue per team member by 44% between 2006 and 2007. • Recorded revenue gains in each of the 1st four quarters over prior year as well as the best customer retention rate in 5 years. • Collaboration on the development and execution of a multi department restructure/reorganization in conjunction with implementations of new work-flows for better product fulfillment and delivery. • Managed staff revenue quota of $15-$17M annually within regional office, provided services to Fortune 500 clients such as New York Life Insurance Company, American Express and Merrill Lynch & Co., Inc. • Managed a team of 20 comprised of a Supervisor, Sr. /Jr. Account Managers, Production Artists, List Account Managers and a Proofreader, coordinated workload and projects to assure timely and accurate completion as well as training of new employees, departmental meetings and corrective action planning. Demonstrated complex project management skills with the ability to meet multiple deadlines in a constantly changing, fast-paced environment. • Created and implemented better company practices through new processes and procedures. • Resource coordination on large projects between multiple departments such as creative, data processing, print production, handwork, mailing and shipping. • Monitored customer base, flow of business, clientele’s products, production allowances/capacity, timelines, pricing, postal regulations and accounts payable/receivable. • Tested and implemented new software packages and assisted in migration from legacy systems

4/2003 - 10/2006

Hands to Love Non-Profit Board of Directors

Contractor / Freelance

• • Marketing material creation including informational video. • Re-conceptualization of website to better fit the needs of the organization. • Consultative assistance on communications strategies for organizational events using marketing, advertising and media/public relations

8/2000 - 10/2002

Spinnaker University of North Florida

Manager

• Managed all aspects of the Advertising Department for the University of North Florida’s Newspaper; led staff, set goals, assigned tasks, monitored progress, conflict resolution, conducted reviews, in addition to advertisement conceptualization, creation and modification. Creative application experience with Quark, InDesign, Photoshop and Illustrator. • Doubled yearly sales for 2001-2002 through efficiency efforts. • Met weekly with management team on the successes and challenges of both production and staff. • Developed and implemented advertising department documentation and organizational procedures. • Created sales team reporting methods and continuously analyzed productivity. • Set up and managed client-pricing profiles and contract negotiation within guidelines to meet forecasted budgets and maintain customer satisfaction. • Created and managed yearly budget (accounts payable/receivable) to provide profitability for the advertising department and newspaper collectively.

2002

Bachelor Degree

University of N. Florida

• Communications

1997

Associate Degree

Santa Fe Coummunity College

• AA