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RssSeasoned Marketing and Public Relations Professional

Seasoned marketing, public relations, and communications leader with broad experience in for-profit and not-for-profit organizations. Strong track record creating traditional and new media strategies for national organizations during dynamic periods of growth. Specialties: - Strategic Communications Planning - Branding and Positioning Organizations - Enhancing Media Relations - Creative Coalition Building - Developing National Media Partnerships - Implementing Web 2.0 Tools, Strategies, and Tactics

Director

Fpo, AE

About Me

Industry:

Marketing & Advertising

Occupation:

Director

Highlights:

Negotiated partnership with Yahoo! Green, featuring a weekly blog post by then-CEO Amory Lovins of RMI. Led communications, marketing, and re-branding for Public Justice Foundation and its for-profit program, a national public interest law firm that protects people and the environment, during a period in which membership doubled.

Ideal Companies:

Google, Yahoo!, National Wildlife Federation, Innocentive, Root Cause, Chevron
 

Education level:

Law Degree

Will Relocate:

Yes

Location:

Fpo, AE

Major Responsibilities

Directed marketing and external relations for Amory Lovins’ “think and do tank” that promotes profitable innovations for energy and resource efficiency. Oversaw redesign of web site that added multimedia library and RSS feeds.

Work Experiences

10/2006 - 6/2007

Rocky Mountain Institute

Director / VP

  • Directed marketing and external relations for Amory Lovins’ “think and do tank” that promotes profitable innovations for energy and resource efficiency. Served on Senior Management Team. Public Relations and Marketing • Oversaw re-branding efforts; created strategic communications plan with new tagline (“abundance by design”) • Managed media appearances by Lovins, and briefed producers for The Charlie Rose Show, PBS Frontline, NOVA, NPR, and several documentary films • Oversaw redesign of web site that added multimedia library and RSS feeds • Oversaw redesign of newsletter that added punchier content, more white space, and more creative graphics National Media Partnerships • Negotiated partnership with Yahoo! Green, featuring a weekly blog post by Amory Lovins • Helped form partnership with GreenFit, an Internet-based network for entertaining content on green solutions • Recruited Fast Company Magazine as national media partner for 25th Anniversary celebration

7/2000 - 9/2006

Public Justice Foundation

Director / VP

  • Led communications, marketing, and re-branding for Foundation and its for-profit program, a national public interest law firm that protects people and the environment, during a period in which membership doubled. Served as one of four senior leaders on team that coordinated strategy and policy among Foundation Departments and the law firm. Public Relations and Outreach • 650 stories placed in newspapers and magazines nationwide • Edited and marketed a book, Fighting for Public Justice, celebrating the past two decades of finalists and winners of the Trial Lawyer of the Year Award, with a foreword by Erin Brockovich Marketing • Participated in creation of Long-Range Plan to rename the organization Public Justice, roll out a new tagline (“America’s public interest law firm”), and create re-branding campaign for 25th Anniversary • Redesigned website, and increased web traffic from 300 unique visitors per month to 50,000+

12/1998 - 6/2000

Western Justice Center Foundation

Director / VP

  • Served as first Communications Director for national nonprofit clearinghouse for alternative dispute resolution and brought Intergroup Dialogue programming to the organization • Conceived approach to transferring successful community racial healing dialogue techniques to cyberspace and developed concept into to a first-of-its-kind partnership between America Online, Digital City, Inc. and a non-profit, including securing foundation and corporate support. • “Dialogues Online: Racial Healing in Your Hometown” was launched by AOL CEO Steve Case in May 1999 in a major press event at the National Press Club • Within 48 hours, 20,000 individuals were engaged in interactive communication to move from honest talk to cross-cultural collaboration in solving community problems in four cities • Cross-promoted Dialogues Online through national PBS documentary, An American Love Story and on PBS.org

1/1996 - 9/1997

Center for Living Democracy

Director / VP

  • Led communication and marketing efforts for national nonprofit, including co-authoring and publicizing Bridging the Racial Divide, a national survey of dialogue-based efforts to improve race relations in communities and workplaces • Standard definition of intergroup dialogue presented in Bridging the Racial Divide was adopted by the President’s Initiative on Race and was a centerpiece of the Initiative’s own manual on dialogue. • The Bridging study garnered national media attention on C-SPAN, in USA Today, and on the front page of The Christian Science Monitor, and it became the top-seller in the Center’s catalogue • Wrote feature stories for organization’s national newswire that were published in major dailies.

Education

Skills

Keywords




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